In order to improve the user's active retention, a check-in function has been implemented, and points are awarded for daily check-in: However, the effect of continuous executive list check-in is too poor, and the improvement of active retention is not significant; In order to promote users to pay for conversion, a lottery game has been created, and shopping and executive list consumption will be rewarded: However, the short-term effective and long-term costs are high, and the promotion of conversion payment is not sustainable; In order to guide users to spread new news.

We organized invitation activities and invited friends to get red envelopes: However, the motivation of users to participate is still not high, resulting executive list in a small scale of spread and new news. How to solve these problems and dilemmas? In the final analysis, the operational growth problems of active user retention, conversion payment, and dissemination to attract new users are the problems of user input. Users continue to invest time and energy in executive list the product to increase the use time and frequency of the product, achieve active retention, and then generate high-value behaviors such as conversion payment and promotion. One is to increase user input and guide high-value behaviors

Which is also the role and value of gamification. Gamification is being used more and more in Internet products. This article discusses the value of executive list gamification to the growth of product user operations, and shares how to better design and apply gamification in products. The full text is long, the main directory structure is as follows, I hope to help you: 1. What is gamification: a tool to keep users engaged 1. What exactly is gamification? You executive list may be unfamiliar with gamification, but you must understand games: games refer to entertainment activities that users voluntarily participate in under the constraints of rules, goals, and structures. Gamification ≠ games, but the two are still related.